The Earth Day Tote
demellier london, no more plastic
The EARTH tote bag was co-designed by Angela Fink as part of the 7 women, 7 causes not-for-profit collaboration between DeMellier’s founder Mireia Llusia-Lindh and 6 inspiring women who joined their creative forces to create a capsule collection of 7 tote bags, each one supporting a cause that is very close to their hearts.
Angela is a creative director and co-founder of LA-based agency Dumont. She styles, models and directs her photoshoots often using raw and spectacular landscapes as background.
Inspired by nature and what the Earth offers, Angela champions environmental protection and fights the use of plastic by supporting No More Plastic, a non-profit Foundation that generates awareness about plastic pollution and supports the development of solutions that will help end the cycle of single-use plastics to reinvent the future of consumption.
100% of the profits from the sale of the EARTH tote are donated to No More Plastic.
Fighting Plastic Pollution
On my adventures, I discovered that there is no corner of the world unaffected by plastic pollution. With a heavy heart, this realization led me on a journey towards reducing plastic waste. As an ambassador for No More Plastic, I create campaigns centered around the effects of plastic pollution and the need for mindful consumption.
the project
DeMellier was a client of our agency, where we created a desert escape lookbook for them. I'm an admirer of DeMellier and their innovative A Bag, A Life permanent charity initiative. For every item you purchase, they fund lifesaving vaccines and treatments for children in need, so when they asked me to be part of such a wonderful project I didn’t hesitate.
the bag
On my adventures, I discovered that there is no corner of the world unaffected by plastic pollution. With a heavy heart, this realization led me on a journey towards reducing plastic waste. As an ambassador for No More Plastic, I create campaigns centered around the effects of plastic pollution and the need for mindful consumption.